ESS…. Over 20 years of history and three stores strong. It all began back in 1988 when Mark bought a little ski & windsurf shop at Erina called Erina Sail & Ski, back in the day where skis were long and thin, one piece suits were fluro and snowboards were not long being introduced into Australia as a new way to ride the mountains…. Lift tickets were only thirty five bucks, the Ski Tube was brand new as was Friday Flat at Thredbo.
The store was small occupying only the middle of the three as it is today. In 1989 ESS bought it first range of snowboards from Burton, Kemper & Hooger Booger together with a range of cool & colourful snowboard outerwear from Wave Rave. Over the next few years the store would take small bus trips off to the snow cramming 14 people in a mini bus for a weekend of fun & lots of laughs as a new breed of snowboarders hit the slopes with gusto. The store also held “Ski Shows’ at “Peppers’ at Terrigal & Central Coast Leagues Club to hype everyone up on the coming snow season, we had new products, fashion parades and a huge after parties.
1996 saw the opening of ESS Newcastle. There was an opening for a Burton account so we found a small shop for rent in Hunter street and opened a dedicated snowboard & skate shop. Amir Dimiri together with Jase Reid worked the store until it out grew it’s original digs and we moved further up to the corner of Hunter & Darby street. We then sold the business about 6 years ago.
Jase Reid having had 10yearsof snow retail working in Erina and Newy over the years wanted to invest his time, passion for the sport and some coin into his own business and so….ESS Parramatta was born in May 2003 and has been and important part of the growth of ESS as a brand. ESS being three stores strong means we can share the love… we can swap stock around and provide you, our customers with the best possible service and products available.
So what’s the story with Jindy? Well Mark and Jase saw a need to provide a service to our customer base that was closer to the cold white stuff and in 2005 we heard a rumour that there might be an opening for another core store so we jumped on it. Jindy ticks all the boxes with all the major accounts such as Burton, K2, Forum and more, we can provide our loyal customers with awesome demo centre and have a team of dedicated snow lovers working the store.
It’s fair to say that ESS loves all things snow as well as a bunch of other stuff ….Wakeboarding, skateboarding, waterskiing & surfing. We take all our love’s seriously and aim to provide our customers with all the information they need to make informed choices on whatever sport they choose. If you haven’t been to one of our stores already then come on in and check it out..
A few words from our customers.
“Have been using your shop as a place to buy ski gear for a while now (since Jindy opened) and have always had great service. But it has always been to buy items you can buy anywhere (bindings both board and ski, gloves stock mountain wear.) Late last year my wife Ally needed a pair of new board boots and we went to your store at Jyndy and the fitting and service we were given was amazing Mark just happened to be down there that weekend and we had his top service even when there was a problem after we bought the boots (wrong boot size in the box) he then gave ally one of your demo boards for a couple of weekends to try instead of her older original sin.
Then this year we hopped in to your parra store to get Ally some new Ski boots, This time we got to try out the service of your other part owner Jase, again the time he took and the service he gave was amazing. Unlike many stores trying to sell the most expensive boots to us we went in with a open budget and he sold us a boot that fits he not one that costs a heap.
I have also been in the market for a pair of boots and again the honesty of Jase was amazing he didn’t have the style of boot I was after and recommended to me to head to Jindy as you guys carry a lot more boots in the style I’m after (softer flexing boots).
Well yesterday I was in Jindy for the day and popped in to do some boot fitting had hopefully had a new set for this coming season. Your shop manager down there took the time with me and we tried every bloody boot you had in my size that suited my purpose but couldn’t find that perfect boot, sure he could have sold me a set of shoguns and modified them a heap but he held out and recommended I wait till you guys get some more of the Nordica range he is awaiting arrival of, he even went as far as getting me to try on his own full tilts as there are not in my size available in the country but said it gave him another option to chase down.
The service you guys have is amazing it is a credit to you and your staff, You have already got a sale from me with boots we just need to find them, most stores would have just sold near enough the fact you guys will hold out on a sale to ensure customer satisfaction is the reason I can honestly say all three of you guys are the best snow apparel guys in the industry.
Sorry for the long winded message but It’s not often in this industry or any form of retail really that you can find a place you can honestly say you will become a long term customer of for many years.
So again thanks for the top service my family will continue to shop ESS for many more years to come”